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3 steps to viralizing your content August 13, 2009

Posted by Vasudevan in Technology news.
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Saw an interesting article on iMedia Connection written by Tucker Aaron. The article talks about how to be successful with a viral video for the brand. The best example is the Carl’s Jr. Happy Star video, where famous skateboarder Rob Dyrdek shows off some tricks while riding around in a giant plush Carl’s Jr. star uniform.

Highlights

  • The trick to the big idea: integrating the brand in a natural, efficient way
  • Develop viral content across multiple platforms, such as games, email, SMS, and Twitter
  • The best way to ensure that your video gets out is through paid promotional tactics

Read the full article here.

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Comments»

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