3 steps to viralizing your content

Saw an interesting article on iMedia Connection written by Tucker Aaron. The article talks about how to be successful with a viral video for the brand. The best example is the Carl’s Jr. Happy Star video, where famous skateboarder Rob Dyrdek shows off some tricks while riding around in a giant plush Carl’s Jr. star uniform.

Highlights

• The trick to the big idea: integrating the brand in a natural, efficient way
• Develop viral content across multiple platforms, such as games, email, SMS, and Twitter
• The best way to ensure that your video gets out is through paid promotional tactics

Read the full article here.